The Brand Overview
Bok Tower Gardens
Brand Promise
We promise you that feeling – when a vacation delivers on the dream and friends and family bond as one. We welcome you to a place that rewards you with big and bold experiences like natural splendor alongside world-famous theme parks and attractions. We invite you to the Vacation Home Capital of the World®, where you can experience something more than special in your home away from home. Welcome to Kissimmee, the Big, Bold Heart of Florida.
Key Messages
- Kissimmee is the Big, Bold Heart of Florida because of its location in the center of the state, the heart of the people who live and work here, and the bold experiences it offers.
- Kissimmee is the Vacation Home Capital of the World® because of its 30,000+ vacation homes, which range from two-bedroom condos to 15-bedroom mansions.
- Kissimmee is located at the headwaters of the Everglades, which gives visitors access to pristine and unique Florida nature and wildlife as well as outdoor adventures, such as airboat rides and animal encounters.
- Kissimmee makes the perfect home base for exploring everything Florida has to offer, with Central Florida’s world-famous theme parks just minutes away.
- Located in Osceola County, Kissimmee is shaped by one of Florida’s largest Latino communities, and influence celebrated through cultural events, lively festivals, and diverse cuisine.
Our Core Values
We Are Positive and Enthusiastic
Sure, there may be the occasional challenge, but we move forward by rallying together and supporting each other though optimism and encouragement.
We Celebrate Our Team
We welcome and respect the abilities, diversity, and opinions of every team member. Our camaraderie, openness, and care and concern for the team allow for honest discussions, real progress, and a whole lot of fun.
We Champion Our Partners
Whether it’s offering promotional and advertising opportunities or providing media exposure, trade and industry events, and one-on-one consulting, we’ve got our partners’ backs.
We Think Differently
We’re not here to copy and paste. We’re here to surprise, experiment, learn, and push ideas beyond the expected. Risky? Sure. Rewarding? Always.
We Love What We Do
We’re all in — on the wild ideas, the unexpected moments, and the mission of sharing what makes Kissimmee unforgettable. We show up with passion, flexibility, and a shared goal to make big things happen together.