Impact Report
Letter from the CEO
FY24-25
Giving Back, Moving Forward
At Experience Kissimmee, our work has always been rooted in something bigger than visitation. It's about the people, places, and partnerships that make this destination feel like home. Over the years, we've taken that commitment a step further, deepening our focus on how we show up for our community and the last impact we create together.
Our Mission
Create economic opportunity for our community by driving visitation to the destination.
Our Vision
Be the trailblazer in destination
marketing by promoting Kissimmee and Central Florida's tourism experiences to the world.
Strategic Objectives
This is the first year of our three-year strategic plan for 2026-2028. Let’s look at the three objectives that reflect where we're headed and how we plan to get there, with an emphasis on impact, visibility, and long-term sustainability.
Visitation
Experience Kissimmee Strategic Objective
Every month is at capacity with high-value stays, ensuring a consistent and sustainable flow of visitors who contribute meaingfully to the destination.
Brand Awareness
Experience Kissimmee Strategic Objective
Grow unaided brand awareness in priority markets by 10%, strengthening recognition of Kissimmee as a top-of-mind destination.
Stewardship
Experience Kissimmee Strategic Objective
Be a recognized leader in sustainability while fostering community pride, ensuring that growth continues to benefit both residents and visitors.
Earnings Revenue & Support
| Income | Oct' 24 - Sept' 25 |
|---|---|
| Public Funds | |
| Tourist Development Tax | $32,476,069 |
| Other Income | $930,294 |
| Public Grants | $2,080,542 |
| Total Public Funds | $35,486,905 |
| Non-Public Funds | $2,187,568 |
Total Income | $37,674,473 |
Gross Profit | $37,674,473 |
Annual Expenses
| Expenses | |
|---|---|
| Personnel Costs | $8,128,014 |
| Marketing & Promotions | $23,696,287 |
| Non-Program Costs | $3,765,554 |
Total Expenses | $35,589,854 |
Net Ordinary Income | $2,084,619 |
Other Income/Expense | $355,583 |
| Increase (Decrease) Net Assets | $1,729,036 |
It all adds up to something bigger
From the first moment of inspiration to the impact felt long after a visit ends, the work at Experience Kissimmee continues to create something meaningful.
And this is how we'll keep moving Kissimmee forward.
Impact Report
Experience Kissimmee Impact Report Fiscal Year 2024 - 2025