Jul 24th 2024
Florida, Morocco and Malaysia top the list of trending destinations for families this summer Booking.com Uncovers UK Family Travel Trends for Summer 2024
Kissimmee, Florida, Agadir, Morocco and Kuala Lumpur, Malaysia top the list of trending summer destinations for UK families in 2024
- Kissimmee, Florida, Agadir, Morocco and Kuala Lumpur, Malaysia top the list of trending summer destinations for UK families in 20242
- Trending locations also include Puerto del Carmen, Spain, Bangkok, Thailand and Ubud, Indonesia2
- Families are looking further afield this year, with searches for holidays to the African continent up by 10% (YOY) and Asia by 13% (YOY)
- This comes as 45%1 of families say their main holiday motivator this summer is exploring new places
As the days grow longer and grey dreary days fade into the distance, families are planning ahead and dusting off their suitcases in preparation for the great summer getaway. Data from leading digital travel platform Booking.com has revealed the top trending family destinations, based on where Brits are searching for this year.
British families are broadening their cultural horizons and looking further afield this summer, with searches for trips to the continent of Africa up by 10% and Asia up 13% (YOY). Florida, Morocco and Malaysia all top the list of trending destinations, with interesting additions also including Bangkok, Thailand, famed for its bustling streets and incredible cuisine, and Ubud, Indonesia, a tropical paradise surrounded by rainforest and terraced rice paddies.
Top 10 trending locations for British families:2
When it comes to choosing this year’s family holiday destination, 45% of families say discovering new places is a key motivator, while 59%rank spending quality time as the main reason for travelling this year. While over half of families (53%) are looking for good value for money as they decide on their summer holiday destination.
With rest, relaxation and ultimate comfort top of mind, over a quarter of British families (26%5) say they would likely allocate travel budget to having someone care for their child or children on their trip, and 70%1 say air conditioning is the most important amenity when booking a place to stay.
But it’s not just Brits who will be jetting off this summer. Booking.com's research found that Europeans as a whole will have the best travelled children, with 42% of flight searches by Europeans including at least one child. Kids living in Asia and North America round out the top three at 33% and 32% respectively.3
Meanwhile Europe itself is proving to be a big draw for families this summer, with several key European destinations trending in the global top 10, with Durres Albania topping the list alongside three destinations in Spain and one in Croatia.
Top global trending summer destinations for families:2
1. Durres, Albania
With over 29 million total reported listings worldwide on Booking.com, in 220 countries and territories and more than 175,000 destinations, families can find the ideal place to stay this summer based on their needs - including more than 7.4 million reported listings in homes & apartments - with travellers from the UK also able to browse and purchase flights to over 4,500 destinations worldwide.
Ryan Pearson, UK and Ireland Regional Manager at Booking.com said “Family travel is evolving as more and more families are seeking meaningful and new experiences, whether that’s exploring new cultures, spending quality time together or trying out new activities. It’s interesting to see the rise in travel further afield to countries and continents outside of Europe, as more families look to discover new places they have never been before, while seeking good value for money.
At Booking.com, families can book everything they need for their summer holiday in one place – from accommodation and flights to car rental and local attractions – connecting the trip for travellers across the world.”
Visit Booking.com to book your summer holiday this year!
Methodologies:
1 Travel Trends 2024 research commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2024, and are involved in trip planning. The sample is comprised of 32,300 respondents across 32 countries and territories, including 2,000 from USA, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, 1,800 from Australia, 500 from New Zealand, 800 from Spain, 800 from Italy, 1,800 from France, 1,800 from UK, 1,800 from Germany, 800 from Netherlands, 500 from Denmark, 500 from Sweden, 400 from Croatia, 800 from Switzerland, 800 from Belgium, 800 from Ireland, 800 from Portugal, 1,800 from India, 800 from China, 500 from Hong Kong, 800 from Thailand, 800 from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, 500 from UAE. Respondents completed an online survey in either January or February 2024.
2 Accommodation searches, including at least one child, for dates between 22 April, 2024 and 29 April, 2024 with check-in dates 1 June, 2024 to 1 September, 2024, compared to search dates between 22 April, 2023 to 29 April, 2023 2023 with check-in dates 1 June, 2023 to 1 September 2023
3 Flight searches, including at least one child, for dates between 1 January, 2024 and 31 March, 2024 with outbound travel dates between 1 June, 2024 and 1 September, 2024, compared to search dates between 1 January, 2023 to 31 March, 2023 with outbound travel dates between 1 June, 2023 and 1 September, 2023
Travel Predictions 2024 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 27,730 respondents across 33 countries and territories were polled (including 1008 from Argentina, 1012 from Australia, 505 from Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK, 1005 from the US and 1007 from Vietnam). Respondents completed an online survey in July 2023.