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EXPERIENCE KISSIMMEE SPREADS HOLIDAY CHEER WITH TRIPS OF A LIFETIME

10/25/2016

Experience Kissimmee Spreads Holiday Cheer with Trips of a Lifetime

KISSIMMEE, Fla. (October 25, 2016)-Experience Kissimmee will make holiday wishes come true this season by awarding five grand prize winners a trip of a lifetime as part the Winter Sunderland campaign. The multi-component campaign, targeting Florida residents, will bring awareness to Kissimmee as a one-of-a-kind holiday destination.

Beginning November 14, Experience Kissimmee will run a 5-week "text to win" sweepstakes, where consumers will enter to win the ultimate holiday gift. A total of five prize packs will be awarded, each including a 4-day/3-night stay at a Kissimmee resort for the winner and 3 guests along with theme park admission to Walt Disney World®, Universal Orlando®, SeaWorld® Orlando and tickets to local area attractions.

To enter, consumers will text "cool" to 88500 or visit the official campaign website, www.wintersunderland.com, and fill out the entry form. One entry per person, per 24-hour period to be eligible.

"As Floridians, the winter holidays aren't quite what everyone else gets to experience," stated DT Minich, President & CEO of Experience Kissimmee. "Kissimmee offers a winter wonderland where you least expect it, combining the more typical Northern holiday elements-snow, ice, winter jackets and Christmas lights without having to leave the sunshine. It's a true Winter Sunderland."

As a supplement to the sweepstakes, Experience Kissimmee will once again partner with the International Plaza shopping mall in Tampa to promote travel to the Kissimmee destination during the off-peak-time between Thanksgiving and the week before Christmas. The destination will have ad placements, elevator wraps and rack cards listing Kissimmee holiday events on display in a highly trafficked section of the mall, primarily surrounding the extremely popular interactive experience with Santa.

‘Tis the season to stay and play in Kissimmee's Winter Sunderland. With more than 50,000 accommodation options just minutes from world-famous theme parks, and a wide array of outdoor attractions that showcase Florida's natural side, Kissimmee is the perfect holiday getaway for the whole family. For more information, go to www.ExperienceKissimmee.com.

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MEDIA CONTACT:

Experience Kissimmee Communications

407-569-4882, media@experiencekissimmee.com