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KISSIMMEE, FL., May 5, 2016--Two agencies whose portfolios include notable tourism promotional successes have been added to the Experience Kissimmee destination marketing team.

DT Minich, Experience Kissimmee President & CEO, today announced before nearly 100 of his destination's tourism industry representatives the selection of SPARK to help guide advertising, creative and branding efforts and VERB Interactive to steer the agency's website transformation. Both agencies officially begin October 1 but will have interim agreements until then to ensure seamless transition and integration into Experience Kissimmee's plans for the new fiscal year.

Experience Kissimmee is the travel and tourism authority for the Kissimmee destination located minutes from Orlando's world-famous theme parks. In its role, Experience Kissimmee promotes the destination globally as the Gateway to Fun for potential leisure, business and sports travelers. Visitors also enjoy a host of amusement parks and dinner shows, natural adventures complemented by nearly 50,000 total accommodations among luxury resorts, well-known and comfortable hotels and motels, vacation rental homes and villas, and campgrounds.

In hiring the two firms, Minich praised their previous successes and cited their enthusiasm and vision for Kissimmee as impressing the selection committees.

"I am pushing my staff to reach higher and further to make Kissimmee a destination of choice for leisure, sports and business travelers," Minich said in announcing the selections. "All the respondents to our request for proposal possessed the technical qualifications we desired, which made it tough to choose just the right agencies. At the end of the day and after much conversation, the consensus choices from our committee members were SPARK and VERB. Their enthusiasm and commitment to our future goals made us believe this will be a very rewarding partnership."

SPARK is a Florida (Tampa) and California-based national brand engagement agency established in 2001. Over the past 15 years, they have curated and grown their suite of services to include brand identity, experience design, integrated advertising, social media and content studios. Generating creative solutions for travel and hospitality clients across the country, they count VISIT FLORIDA, Visit Tampa Bay, Marriott Autograph Collection, Hilton, Cornerstone Hospitality and Destination Hotels and Resorts among their partners.

Their experience lends a unique perspective and understanding of what's important to create impactful and award-winning work for every kind of partner.

In becoming the agency of record for Experience Kissimmee, SPARK officials say they believe the key to success lies in genuine collaboration, and creating an environment and relationships that encourage great ideas coming from anywhere - clients, partners and agencies. "When those ideas come together, real success can be found," said Dulani Porter, SPARK Executive Vice President.

"As an agency, we are driven by clients who have a defined vision for where they want to go," Porter added. "It was clear from the very first conversation with CEO DT Minich and his team that the ambition and talent behind Experience Kissimmee would drive a successful partnership. The team's desire to do things differently coupled with a diverse destination like Kissimmee, brimming with experiences to be had and stories to be told, makes us excited and anxious to get started."

With the selection of VERB for its web-based programs and promotional activities, Experience Kissimmee landed a firm with more than a decade of dedicated service to the travel industry. Founded in 2004, VERB has worked with clients that span the globe, offering digital marketing, web platform development, social media, SEO, content marketing, app development, paid media placement, among other services.

Focused entirely on the travel and hospitality industry, VERB's clients include some of the world's most legendary resorts, sought after destinations, vacation experiences and renowned cruise lines. Included are popular travel brands such Royal Caribbean International, Nassau Paradise Island, Pebble Beach Resorts, Atlantis Paradise Island, Hilton Head Island, Xanterra Parks and Resorts, and Starwood Capital Group.

"We are extremely excited to work with the Experience Kissimmee team to build a platform that truly captures the energy and excitement of this great travel destination," says Andy MacLellan, President of VERB. "Travelers from around the world know of Kissimmee, and it's truly an honor to be able to work with this brand to grow that awareness and build a conversion-focused digital strategy that will drive increased visitation."

Citing the website as the single most important touch-point next to the destination experience itself, VERB draws on destination insights, research and industry best practices to build immersive digital experiences, said MacLellan. One of his agency's priorities for Experience Kissimmee is "developing content marketing strategies and using digital tools that can deliver personalized and informative user experiences to build one-to-one connections with travelers during each interaction with the brand. "

"I think our Board of Directors and industry partners will be pleased with where these two agencies will take us in the future," Minich concluded.





Larry White, VP of Communications

Experience Kissimmee

[email protected]

407-569-4810 office


Amanda Story, PR & Business Development Manager


[email protected]

813-253-0300 ext. 305


Andy MacLellan, President

VERB Interactive, Inc.

[email protected]

902-444-7656 ext 221 office

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