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Experience Kissimmee Contracts with International Firms for European Representation


KISSIMMEE, Fla. (Sept. 22, 2016) - Experience Kissimmee has contracted with Vera H. Sommer Touristik Marketing for representation in the German-speaking markets of Germany, Switzerland and Austria, and renewed its relationship with Get it Across Marketing & PR for international representation in the Benelux (Belgium, the Netherlands, Luxembourg) and Scandinavian countries (Denmark, Sweden, Norway). Both agencies will execute various media, sales and marketing initiatives on behalf of Experience Kissimmee, including business development meetings, media receptions, tradeshow support and consumer activations.

"European travelers account for 1 out of every 7 visitors to the destination, and this in-market representation keeps our destination top-of-mind and relevant to potential travelers," stated DT Minich, Experience Kissimmee president and CEO. "These two agencies will act as our hands and feet in their respective markets, and provide an amplified voice for our industry partners."

Minich emphasized the importance of this in-market representation, which gives Kissimmee a competitive advantage over other U.S. and Florida destinations. The timing is favorable, as well, Minich added, with the recent introduction of new and increased air service to Central Florida from these countries.

Based in Aschaffenburg, Germany, Vera H. Sommer Touristik Marketing boasts more than 20 years in the tourism and hospitality industry, specifically in international destination travel promotion. With three decades of industry knowledge herself, company founder Sommer has established solid relationships with key tour operators, travel agencies, airlines, airport authorities, car rental companies and media in Germany, Switzerland and Austria.

Located in Koln, Germany, Get it Across Marketing & PR has provided outreach for Experience Kissimmee in the Benelux and Scandinavian countries for the past four years. Founded in 1999, the agency has consistently proven its commitment and engagement to its clients by establishing itself as a top-notch communication portal and industry liaison to both the American travel trade and the multiple European markets with regard to the travel trade industry, all channels of the press, digital distribution channels and social media.

To reach Vera Sommer Touristik Marketing direct, call (01149) 6021 325 303 or email [email protected].

To contact Get it Across Marketing & PR, call Guenter Weirich at (01149) 221 476712 25or email [email protected].

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