EXPERIENCE KISSIMMEE ZIPS INTO BOSTON WITH GREAT RESULTS
KISSIMMEE, Fla. (February 27, 2017) - Experience Kissimmee made a particularly brisk and bold statement in Boston recently by dropping a line - a zipline, that is - from the sunshine state.
A 250-foot zipline erected in Dewey Square Park on The Rose Kennedy Greenway was one way the destination marketing organization chose to remind Bostonians that Kissimmee is an ideal destination to escape the cold and enjoy true Florida experiences. The effort, strategically planned for the long President's Day weekend (Feb. 18-20), was part of Experience Kissimmee's "Vacations That Only Seem Made Up" marketing campaign.
With more than 86 non-stop flights per week from Boston to the Orlando International Airport, Kissimmee is a favorite destination for residents of the Northeast looking to escape the bitter cold and enjoy some "almost made up" experiences.
"Boston is one of our top feeder markets in the Northeast, and we wanted to give Bostonians a little taste of what it's like to vacation in Kissimmee," stated Experience Kissimmee President & CEO DT Minich.
Working in concert with Chicago-based marketing company FCBX and zipline supplier Vertical Reality out of Miami, the promotion attracted more than 1,300 zipliners. Lines formed well ahead of the scheduled start of the zipline experience and included an enthusiastic mix of young and old, residents and tourists, providing ample evidence of the event's success.
The promotion was complemented by an Experience Kissimmee Toasting Tent, where the public had a chance to enter to win a Kissimmee vacation and other prizes, enjoy a hot chocolate bar and stock up on Kissimmee branded cold-weather gear. There were also photo opportunities with baby alligators and other Florida critters from Gatorland, an airboat for taking the ultimate selfie and the Crayola Experience tent with fun for the whole family.
While all activities were free to the public, Experience Kissimmee encouraged participants to bring a new or gently used coat to the activation. Nearly 800 coats were collected and distributed to a local foundation.
The success and excitement of the Boston zipline and previous activation in Chicago, paves the way for similar out-of-market promotions in the near future by Experience Kissimmee.
About Experience Kissimmee:
As the official tourism authority for Osceola County, Experience Kissimmee oversees the sales and marketing promotion for the destination. The area welcomes an average of more than 7 million visitors overnight from all over the world, offering convenient access to area theme parks and a host of natural adventures such as airboat rides and zipline safaris. Kissimmee also is the Vacation Home Capital of the World®, boasting a wide variety of home-away-from-home units among its more than 50,000 total lodging options that also includes luxury resorts, comfortable hotels and more. For additional information, visit www.ExperienceKissimmee.com.
About Crayola Experience:
Discover the magic of color at Crayola's premier and one-of-a-kind family attraction Crayola Experience. Twenty-six hands on attractions await families at The Florida Mall in Central Florida. The brand also has locations in Easton, Pa -the birthplace of Crayola crayons and at the Mall of America (Bloomington, Minn.). Bigger, brighter and bolder than ever the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also, featuring live entertainment. To learn more visit www.crayolaexperience.com
Gatorland is a 110-acre theme park and wildlife preserve, combining "Old Florida" charm with exciting new exhibits and entertainment. The park opened as a roadside attraction in 1949. Today, it provides affordable-priced family fun featuring thousands of alligators, crocodiles, a free flight aviary, breeding marsh with observation tower, petting zoo, nature walk, educational wildlife programs, Gatorland award-winning gift shop, Florida's best train-ride, restaurant, Gator Gully Splash Park and one-of-a-kind shows including the Gator Wrestlin' Show, Gator Jumparoo and the Up-close Encounters Show. And, don't miss the world's largest collection of giant white alligators in the White Gator Swamp and the Screamin' Gator Zip Line featuring over 1,200 feet of high flying thrills, five intense zip lines and a massive 150 ft. suspension bridge.
About Wild Florida Airboat & Wildlife Park:
Wild Florida Airboat & Wildlife Park is a 13-acre paradise located at the headwaters of the Everglades, along the beautiful shores of Lake Cypress in Central Florida. Founded in 2010, the family-owned and operated airboat company and wildlife park features a wide variety of animal interactions including the Columbia Tamarin, South American Sloth, Red Ruff Lemur, and the American Alligator. This natural sanctuary also features a free-flight tropical bird aviary, hands-on alligator shows, hundreds of native and exotic animals, reptiles and birds in a lush, naturally protected swamp-like environment. In addition, Wild Florida' s new ranch buggy tours explore the significance and impact of the cattle industry and ranching in Central Florida. For more information on Wild Florida Airboat Rides or the Adventure Park visit www.wildfloridairboats.com or call (407) 957-3135.
FCBX is the top-ranked, award-winning experiential marketing and brand engagement division of FCB. As specialists of behavior-based activations in the digital and physical space, FCBX is headquartered in Chicago and led by Dee Hall, a respected pioneer in experiential marketing and one of Chicago Biz Journal's Women of Influence. FCBX has been creating real connections since 1998 with an array of clients, spanning such varied industries as Telecom, Consumer Packaged Goods, Beverage, Aerospace, Healthcare and more.
About Vertical Reality:
With over 24 years of experience in the Amusement and Entertainment Industry, Vertical Reality has been and always will be the worldwide leading manufacturer and supplier for ZipZone Ziplines, Bungee Trampoline Systems, Automatic Belay Mobile and Stationary Rock Climbing Walls, Mobile and Stationary Spider Mountain and Mobile Ropes Course. 877-632-6444. www.verticalreality.com