Meet the Staff of Experience Kissimmee
Marketing and Communications is led by Jodi DiSalle.
Communications – Cori Power’s team positions Kissimmee as a destination of choice for travelers. They build relationships with media, journalist and influencers across a variety of channels such as print, online, broadcast and social media.
Industry Partner Relations
This team is led by Emily Shorrock. She focuses on promoting partner benefits, programs, and services to current partners as well as prospecting new industry partners.
Marketing & Brand Strategy
This team is directed by Jessica Castro. Her team focuses on creating targeted, integrated campaigns that assure that our brand and message is top of mind when prospective visitors are making travel plans.
International Sales & Marketing
Ana Gonzales’ team builds awareness in our targeted international markets, teaming up with other tourism entities such as Brand USA. They focus on helping our accommodation and activities partners connect with travel trade and consumers in our targeted countries abroad.
Michelle Moore’s team focuses on the following key meeting segments; education, faith-based, fraternal, government, multi-cultural, military, family reunions, specialty groups, national and state associations. This is accomplished through a variety of in-market and out-of-market activities, sales missions, tradeshows, and incentive programs.
Digital Marketing – Jason Holic’s team manages our website content and distribution, social media engagement, PartnerNet and the CRM, B2B and B2C emails, video production, advertising opportunities, online booking, and A/B testing and analytics.
Social Media – Sharon Rodriguez’s team is involved in our social media channels. Their voice creates a positive conversation about our destination and encourages engagement. They manage the various channels in English, Spanish and Portuguese. They coordinate paid social posts to increase engagement domestically and for international growth.
Sports & Events
Sports Marketing – John Poole’s team seeks out non-traditional sporting events such as Quiddich, and the NXL National Paintball League as well as traditional sporting groups such as American Youth FB – National Championships.
Destination and Event Services – This team is led by Julie Dermis. Her team provides a variety of services to sports groups, meetings and conventions, and special events as well as services all of Experience Kissimmee’s internal events. The goal is to help facilitate a superb experience that will encourage planners and attendees to return to Kissimmee.